Marketing on platforms like Facebook, Instagram, and Linkedin with a global audience helps build awareness like no other strategy when it comes to marketing techniques. Especially for retail businesses in the market, social media helps to level the playing field and gives all businesses, big or small, ample opportunities to get their brand noticed. Let us delve into how social media can propel the success of businesses.
Finding your Target Audience
Social Media Marketing has several features such as hashtags and tagging of individual accounts that make it a tad bit easier to identify potential customers who may be interested in your product or service. Hashtags help collate all relevant posts to a particular tag. For example, under the hashtags #chocolates, all posts regarding that will show up. This means providing appropriate hashtags for your posts will help bring your audience directly to you instead of you having to take a chance at those who may not be interested. Hence, Social Media platforms are powerful tools to help narrow down your target audience and increase marketing efforts towards them in a more streamlined manner- Shamayun Miah.
Interacting with your audience
With features like commenting, direct messaging, polls, and more, social networks help humanize brands and create a more genuine bond with consumers. You do not have to always post content related to your product, you can also enquire about the lives of your consumers or even conduct fun surveys to get to know what they expect of you. DM(Direct Messaging) is much more informal and convenient than emails where one can just go up to your page and click on ‘message’ or even reference images on your profile to enquire about a product. Hence, engaging with your audience has become a breeze- Shamayun Miah.
Importance to Visual Content
Though there are both textual and visual components, when one is scrolling through dozens or hundreds of posts, the visual is what strikes an impression and captures the attention of consumers. Hence, if your marketing team has a flair for creating breathtaking visuals you may have an advantage here and also you have all creative freedom to encourage this process- Shamayun Miah. You can provide high-quality pictures of your products straight away to reel consumers who are interested in them.