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E-commerce/Technology

How Is Technology Transforming The E-commerce Experience? – Shamayun Miah

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How Is Technology Transforming The E-commerce Experience? – Shamayun Miah

As retailers strive to provide a smooth shopping experience across numerous forms and stores – physical, kiosk, online, and mobile apps – the omnichannel is the new buzzword. Datamatics’ cutting-edge retail and e-commerce solutions enable businesses to integrate the customer experience across all channels.

Introduce new channels quickly with Datamatics technologies, improve merchandising, tailor offerings, reduce operating costs, and increase sales across all touchpoints. Through strategically linked Beacon systems across the retail shop, as well as telecom-enabled SMS alerts in ring-fenced geographically dispersed locations, Datamatics enables merchants to cross-sell and up-sell products- Shamayun Miah.

Datamatics also enables its retail and eCommerce businesses to position packaged offers to their customers via smart use of purchasing history, pattern mining, sophisticated analytics, and artificial intelligence/machine learning (AI / ML) algorithms.

Datamatics is a digital payment pioneer, enabling simple and contactless, cashless money transfers across several digital platforms. As the globe prepares for future COVID-19-like pandemics, Datamatics enables its retail and eCommerce institutional customers to issue open loop, contactless prepaid cards, such as Rupay cards in India- Shamayun Miah.

AI algorithms and big data analytics may also help with consumer behavior analysis based on information like product preferences, browsing history, and so on- Shamayun Miah. The consumer experience is then improved by tailoring marketing efforts based on their habits and needs, thanks to predictive analytics. Customers exploring the portal through regional languages, for example, spend 20% more time on the site, with more viewership of product videos, according to statistics from a prominent value-based online retailer.

As a result, by analyzing their purchase history and pitching appropriate specials and discounts, customers’ experiences can be tailored. Furthermore, related products can be upsold based on the purchases of other customers in the same demographic pool.

Furthermore, businesses must provide a tailored omnichannel experience, in which a customer can order a product on the website/app and pick it up at a nearby brick-and-mortar location if desired.

In the midst of all of this, it’s important to recognize the value of social media as a digital marketplace where vendors may directly communicate with potential buyers. Instagram and Facebook are great instances of this, with the former providing visual stores that assist boost customer engagement.

Technology

The Role Of Technology In Providing A Consistent Customer Experience – Shamayun Miah

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The Role Of Technology In Providing A Consistent Customer Experience – Shamayun Miah

These days technology is enhancing and providing privilege to people in different aspects. Online marketing is also get affected by the onset of technology. So what technology is doing in enhancing customer experience:-

  • Taking a customer seamlessly from online to offline experiences necessitates an integrated mix of technologies. Retailers will be able to provide a unified commerce experience with the right systems in place if they- Shamayun Miah
  • On a smartphone, in-store tablet, or checkout station, provide information relevant to the customer’s geographic location.
  • Sending detailed information about the products the customer is interested in, including whether they are in stock or can be delivered.

Other product recommendations are displayed based on previous browsing history or purchases made by similar customers.

Connect customers online with in-store associates who can assist them over the phone or when they visit the store.
Providing information in real-time to make any interaction personal and relevant.

Customers can be fickle and unwilling to wait for websites to update or load, and they’re unlikely to forgive a retailer who says their preferred item is in stock only to arrive at the store and discover it’s already sold. In terms of the customer, the interaction should be seamless, intuitive, and enjoyable, regardless of whether they interact online or offline. Accuracy is critical for the retailer.

For the customer experience to be memorable, the retailer must first understand the buyer’s journey. This can be done more effectively if the retailer can collect and analyze data about customers to gain insights that power the experience.

Technology Usage By Retailers- Improved customer experience

Commerce systems that integrate product inventories, customer loyalty databases, point of sale (POS) systems, mobile technology, and eCommerce platforms are examples of backend technology powering retail experiences. From the user interface to the backend processing, these systems and applications must all work together logically to map to the customer workflow.

Digital transformation – connecting data, business applications, and workflow to provide a great customer experience or business operation with the help of digital technologies such as cloud, mobile, AI, and IoT – is thus a priority requirement for retailers to compete in the future- Shamayun Miah.

Marketing/Technology

How Powerful Social Media Marketing Can Be For Your Retail Business – Shamayun Miah

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How Powerful Social Media Marketing Can Be For Your Retail Business – Shamayun Miah

Marketing on platforms like Facebook, Instagram, and Linkedin with a global audience helps build awareness like no other strategy when it comes to marketing techniques. Especially for retail businesses in the market, social media helps to level the playing field and gives all businesses, big or small, ample opportunities to get their brand noticed. Let us delve into how social media can propel the success of businesses.

Finding your Target Audience

Social Media Marketing has several features such as hashtags and tagging of individual accounts that make it a tad bit easier to identify potential customers who may be interested in your product or service. Hashtags help collate all relevant posts to a particular tag. For example, under the hashtags #chocolates, all posts regarding that will show up. This means providing appropriate hashtags for your posts will help bring your audience directly to you instead of you having to take a chance at those who may not be interested. Hence, Social Media platforms are powerful tools to help narrow down your target audience and increase marketing efforts towards them in a more streamlined manner- Shamayun Miah.

Interacting with your audience

With features like commenting, direct messaging, polls, and more, social networks help humanize brands and create a more genuine bond with consumers. You do not have to always post content related to your product, you can also enquire about the lives of your consumers or even conduct fun surveys to get to know what they expect of you. DM(Direct Messaging) is much more informal and convenient than emails where one can just go up to your page and click on ‘message’ or even reference images on your profile to enquire about a product. Hence, engaging with your audience has become a breeze- Shamayun Miah.

Importance to Visual Content

Though there are both textual and visual components, when one is scrolling through dozens or hundreds of posts, the visual is what strikes an impression and captures the attention of consumers. Hence, if your marketing team has a flair for creating breathtaking visuals you may have an advantage here and also you have all creative freedom to encourage this process- Shamayun Miah. You can provide high-quality pictures of your products straight away to reel consumers who are interested in them.

Marketing/Technology

ROLE OF BIG DATA IN MARKETING – Shamayun Miah

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ROLE OF BIG DATA IN MARKETING – Shamayun Miah

The Internet has been a boon for the everyday-to-day tasks. Many people are harnessing the internet these days to a great extent due to pandemics. There are lots of data that gets updated on the internet. In today’s commercial world, handling massive extents of data has become vital. Big data gives useful data insights. The insights assist businesses in formulating effective marketing tactics- Shamayun Miah. Marketing and Big data are together done a fantabulous job.

What is the meaning of Big Data?

Big data is nothing but huge chunks of data sets that are extremely large to handle. These data sets possess a lot of information. This information is complex. With big data, social media can reach a different level. Digital sellers can now frame modified marketing tactics, and discourse client needs efficiently- Shamayun Miah.

The Clear Picture

Due to the large use of the internet and social media, any analyst can gather data in abundance from social media. Social media is generating a lot of data that can be hard to calculate. Recently a survey suggested that almost 85 percent of the data has been supplemented during preceding years. And the study said that about 80 percent of the data originated from social media handles. The data which is continuously evolving is called big data. Every sort of information on the internet comes under data. It can be your display picture, remarks on social media, and anything. Remember that social media is not a choice but a crucial part of industries. Without satisfactory social media marketing drives, no occupation can continue the severe struggle dominating all around.

Micro-targeting

With the acceptance of Big Data increasing day-by-day, you need specific experts. The latter can examine and establish the data to rapidly comprehend the suggestions of the data. At the same time, you also require classy digital marketing tools for analyzing the data. These permit you to reach your target audience effortlessly on social media. Machine learning and Artificial Intelligence also play a vital role in isolating and analysis of the data. Big Data accepts the prospect of lesser your ad costs while increasing your returns. It makes your marketing campaigns for retail sector more efficient by targeting only the interested consumers- Shamayun Miah.

Technology

How Advancement In The Retail Industry Is Overcoming The Customer-Brand Gap – Shamayun Miah

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How Advancement In The Retail Industry Is Overcoming The Customer-Brand Gap – Shamayun Miah

The retail industry is emerging and evolving at fast rate Thanks to discoveries and technical breakthroughs, the retail industry has seen a spectacular transition during the last five decades or more. Advancements have been made in a variety of sectors and verticals, including cash registers, coupons, shopping carts, barcodes, and e-commerce. These have not only simplified the purchasing process but have also made customers’ life easier. Because of the supply chain disruption induced by the pandemic’s onset and long-term consequences, significant changes in how the retail industry operated previously occurred.

According to Shamayun Miah, the primary driving trend in the retail sector that is bridging the gap between customers and brands is the increased attention and impetus on the digital transformation of retailers, especially in recent years. Customers used to make purchasing decisions at the store shelf, offering brick-and-mortar retailers the opportunity to collect first-hand information on buyer preferences and behavior. Though the digital revolution at first appeared to be a hindrance, it has significantly increased the efficiency of both online and offline client management. The development of e-commerce and practices such as mobile shopping has provided merchants with a greater understanding of what purchasers are looking for and how their behavior is evolving.

A real-time query/grievance resolution system enabled by tools like live chat for fast support is another innovation that is helping to bridge the customer-brand gap. If a customer has a question about a brand, a specific product, or a service, they can easily use the 24×7 chat help available on applications and web platforms. The live chats are now powered by intelligent chatbots that act as virtual assistants, thanks to improved technologies. Bots can now grasp a query or recommendation even if the words are a little jumbled or don’t follow the set pattern, thanks to artificial intelligence.

Conversational AI, which is essentially a set of technologies that underpin automated messaging and speech-enabled applications, allows humans and computers to have more human-like interactions. Conversational AI identifies text and speech while also taking into account the context to answer in a way that is similar to human conversation. Automatic speech recognition, natural language processing, enhanced dialogue management, and machine learning are among the technologies employed by conversational AI. According to Shamayun Miah, Voice bots, on the other hand, appear to have a bright future.