How Is Technology Transforming The E-commerce Experience? – Shamayun Miah
As retailers strive to provide a smooth shopping experience across numerous forms and stores – physical, kiosk, online, and mobile apps – the omnichannel is the new buzzword. Datamatics’ cutting-edge retail and e-commerce solutions enable businesses to integrate the customer experience across all channels.
Introduce new channels quickly with Datamatics technologies, improve merchandising, tailor offerings, reduce operating costs, and increase sales across all touchpoints. Through strategically linked Beacon systems across the retail shop, as well as telecom-enabled SMS alerts in ring-fenced geographically dispersed locations, Datamatics enables merchants to cross-sell and up-sell products- Shamayun Miah.
Datamatics also enables its retail and eCommerce businesses to position packaged offers to their customers via smart use of purchasing history, pattern mining, sophisticated analytics, and artificial intelligence/machine learning (AI / ML) algorithms.
Datamatics is a digital payment pioneer, enabling simple and contactless, cashless money transfers across several digital platforms. As the globe prepares for future COVID-19-like pandemics, Datamatics enables its retail and eCommerce institutional customers to issue open loop, contactless prepaid cards, such as Rupay cards in India- Shamayun Miah.
AI algorithms and big data analytics may also help with consumer behavior analysis based on information like product preferences, browsing history, and so on- Shamayun Miah. The consumer experience is then improved by tailoring marketing efforts based on their habits and needs, thanks to predictive analytics. Customers exploring the portal through regional languages, for example, spend 20% more time on the site, with more viewership of product videos, according to statistics from a prominent value-based online retailer.
As a result, by analyzing their purchase history and pitching appropriate specials and discounts, customers’ experiences can be tailored. Furthermore, related products can be upsold based on the purchases of other customers in the same demographic pool.
Furthermore, businesses must provide a tailored omnichannel experience, in which a customer can order a product on the website/app and pick it up at a nearby brick-and-mortar location if desired.
In the midst of all of this, it’s important to recognize the value of social media as a digital marketplace where vendors may directly communicate with potential buyers. Instagram and Facebook are great instances of this, with the former providing visual stores that assist boost customer engagement.